Dirtynap
08-17-2007, 06:25 PM
So what big in the world of the internet user. Well YouTube and MySpace are pretty big, but still not as big as playing video games online, according to a study released this week by research firm Parks Associates (http://newsroom.parksassociates.com/article_display.cfm?article_id=4579).
The group claims 34% of American internet users of adult age in Q2 2007 played video games online on a weekly basis, beating out watching short video clips online, the second most reported activity with 29% of users, and using social networking sites, the next with 19%.
Furthermore, Parks points to a 79% growth rate for the gaming figure from Q2 of 2006, beating out the growth rate for social networking, but not for watching short video clips online and its massive 123% growth.
Despite Parks' ostensibly encouraging news for the game industry, there are a few factors not addressed in its press release. Notably, it does not divulge the qualification for "game", as the study in question is entitled the Casual Gaming Market Update, it is likely to have a broad scope, but how broad?
Even more significantly, the release does not compare time spent on these activities; it may well be that users are spending more time and generating more advertising revenue from, say, watching short video clips online. However looking at X-fire stats (http://www.xfire.com/cms/stats/) I doubt that anything comes close to the time gamers on there PC's playing games.
Gamers spend alot of time there PC's fragging people to dust, and thats why we are seeing a hugh number of games have ingame ads these days and that will continue after Nielsen: In-game Advertising report (http://www.massiveincorporated.com/site_network/pr/08.08.07.htm).
Original post is from my Blog (the Nap's Sack (http://asylum-gameservers.com/forums/index.php?automodule=blog&blogid=1&)) which was sourced from Shacknews (http://www.shacknews.com/onearticle.x/48521).
The group claims 34% of American internet users of adult age in Q2 2007 played video games online on a weekly basis, beating out watching short video clips online, the second most reported activity with 29% of users, and using social networking sites, the next with 19%.
Furthermore, Parks points to a 79% growth rate for the gaming figure from Q2 of 2006, beating out the growth rate for social networking, but not for watching short video clips online and its massive 123% growth.
Despite Parks' ostensibly encouraging news for the game industry, there are a few factors not addressed in its press release. Notably, it does not divulge the qualification for "game", as the study in question is entitled the Casual Gaming Market Update, it is likely to have a broad scope, but how broad?
Even more significantly, the release does not compare time spent on these activities; it may well be that users are spending more time and generating more advertising revenue from, say, watching short video clips online. However looking at X-fire stats (http://www.xfire.com/cms/stats/) I doubt that anything comes close to the time gamers on there PC's playing games.
Gamers spend alot of time there PC's fragging people to dust, and thats why we are seeing a hugh number of games have ingame ads these days and that will continue after Nielsen: In-game Advertising report (http://www.massiveincorporated.com/site_network/pr/08.08.07.htm).
Original post is from my Blog (the Nap's Sack (http://asylum-gameservers.com/forums/index.php?automodule=blog&blogid=1&)) which was sourced from Shacknews (http://www.shacknews.com/onearticle.x/48521).